Stop Losing Customers After The Sale.

Three service visits is all it takes to create a customer with a 90% chance of buying from you again — yet most dealerships are still leaving that loyalty on the table. Here's how to close the gap.

3
number of service visits that correlate with 90% chance of repurchase
46%
of buyers don't trust dealers as continued service providers
54%
of new vehicle buyers return to the dealership for service
in 2025
75%
total revenue from fixed ops—and an ideal benchmark
Turn one-time customers into lifetime customers
Learn how to build sturdy Fixed Ops revenue and retention.
WATCH

If Your Service Bay is Losing the Loyalty War, Here's How to Win It Back

Jay Thomas, Director of Smart Marketing Operations at Ikon and seasoned dealer service pro, breaks down the newest insights on the service leak and outlines how to rebuild customer trust.
Watch the Podcast
QUICK READ

How to Convert Your New Car Sales into Six Figure Service Revenues in 2026

Learn how a structured, automated handoff between sales and service can be the secret to thriving Fixed Ops revenue.
Read the Article
WATCH

Appointment Readiness Isn't a Nice-to-Have Anymore. It's How Dealers Win.

Sales can help the service bay win, by setting customers up with their next service appointment at the point of sale. With Jeremy Okler, Ikon's operations guru.
Watch the Podcast
QUICK READ

Why Dealer Controlled Vehicle Data Is the Key to Fixed Ops Stability

Don't let OEMs own your customer. Learn how aftermarket telematics can help you reclaim your customer relationship.
Read the Article

High-retention service marketing is precisely timed and targeted.

Generic service reminders based on rough estimates are a low-conversion tactic. In contrast, high-retention service marketing connects with customers at the precise moment a service milestone is hit.

Let technology help create a better retention process.

Relying on a rushed, verbal handoff from a high-turnover salesperson to your service department is a high-risk retention path. Your retention process cannot afford to be that fragile.

Start long-term service relationships on the sales floor

Don't let your salespeople forget to invest time in building the long-term relationship: assist in booking the first service appointment during the F&I wait.

Dealer data sovereignty is increasingly essential.

The ability to secure and use your own customer data asset is the economic foundation of your long-term stability.
You're one of many dealership leaders weighing in. We'll share the full results with you.
GET IN TOUCH

We are by dealers, for dealers.

Still have questions? Talk it through with our team of seasoned retail automotive professionals.
15-Minute Demo

The 4 Solutions Included in the Ikon Program

z
SOLUTION  #1
Lot Management

100% Visibility of Cars & Keys, Always Be Appointment Ready

Master your lot. Locate cars and keys effortlessly to accelerate sales, check battery levels, run audit reports, view lot aging, all with no upfront device costs. We only make money when you do.

Ikon Lot Management
SOLUTION  #2
Theft Recovery

Inventory Protection that Gets Stolen Cars Back Fast & Reduces Insurance Costs

Stop inventory loss with real-time GPS tracking designed for rapid recovery. Ikon’s active theft recovery helps you secure your lot and lowers insurance premiums and deductibles.

Ikon Theft Recovery
SOLUTION  #3
Connected Car

A Lucrative F&I Product for You and An App & Benefit With Real Value for Them

Get an avg. $323 PVR uplift by selling customers peace of mind and theft recovery featuring a $10,000 theft benefit. Your dealer-branded app keeps them connected to you, not the OEM.

Ikon Connected Car
SOLUTION  #4
Smart Marketing

Service Retention on Steroids, Keep Them Coming Back

Maximize service retention and increase ROs with our mileage-triggered, automated text campaigns. We text customers at exactly the right time, driving them to your service scheduler.

Ikon Smart Marketing