Frequently Asked Questions

Ikon's patented Smart Marketing marketing process is protected by US Patents No. 11,941,664 B2 and 11,521,239 B2. This innovative approach ensures our clients benefit from a cutting-edge, legally protected marketing solution that sets us apart in the industry.

Customer retention is a strategy to bring back and retain customers who have already bought from you and trusted you. Keeping these customers engaged and happy is much more cost-effective than acquiring new customers every time. We provide you with the tools to stay connected with them. If you keep them satisfied with great service offerings and customer experience, your service bay will see a significant increase in revenue, absorption rate will soar, and your customers can become customers for life.

Ikon uses direct marketing, outbound call support and service appointment scheduling to engage customers.

Through personalized marketing campaigns Ikon's Smart Marketing uses automated notifications based on miles driven, sending reminders on your dealership's behalf, which increases customer lifetime value and boosts your ROI.

The Ikon GPS system reports the vehicle mileage. Based on mileage triggers we decide with you, we send the customer a personalized text message with your dealership's logo and name, telling them their vehicle is ready for service. They can either click to schedule directly via your online scheduling system, or call our inbound BDC to make an appointment with a live operator, ensuring accessibility to all people.

Ikon will send you a list of customer appointments scheduled via our BDC in your scheduling system, as well as a full list of customers who have clicked the scheduling link in our text messages. This allows you to confirm the appointment has been scheduled or to reach out to the customer to complete scheduling, capturing every service opportunity you can for your dealership and preventing defection.

Customers must opt-in to the Smart Marketing program at the time of vehicle purchase. Ikon will not provide Smart Marketing data for customers who have not signed the standard consent. Ikon never provides consumer vehicle location data to dealers without a valid legal basis to do so.

No, there's no upfront cost. Our unique consignment model means you only pay when you make a sale. This allows you to enjoy the benefits of enhanced security, efficiency, and customer service without any initial investment.

Ikon's lot management solution includes real-time tracking, geofencing, and proactive monitoring. In the event of theft, our system has a 99.7% recovery rate with an average recovery time of just 18 minutes. We also offer a $3,000 dealer theft warranty for added protection.

Our Lot Management solution reduces time to locate cars and keys at an average of 15 minutes per sale. It also reduces floor plan audit time by 56%, allowing your team to focus more on selling and less on administrative tasks.

When your username is registered by a system administrator in the Ikon Dealer Platform, you will receive an email with a link to the app, along with login information. If you cannot log in, contact your system administrator or our tech support line for assistance.

We provide comprehensive dealer support, innovative smart marketing strategies, and a seamless user interface with extensive customization options. Our solutions are built by dealers with dealer needs in mind; aiming to improve daily operational efficiencies for dealers, giving them total control and visibility over their assets. Ikon offers dealer-focused solutions, robust support, a user-friendly interface, and competitive pricing. We provide features like private label branding, local support presence, seamless integration with other systems, and various hardware options tailored to dealer needs.