Ikon for Sales Departments

OUR PROMISE
The Ikon Way enables you to:
  • Spend more time with customers
  • Close deals faster, sell more
  • Look smarter and work smarter
Time Saved
15 Minutes
average per sale
CSI Increase
+23 points
by reducing wait times
Average Front-End PVR Bump
$323
non-cancellable
Indicative data based on historical results of Ikon customers.
Explore our features and solutions
Shut Down THE IKON LOOP
OUR DIFFERENCE

Command the front. Accelerate your sales. Because your sales team belongs on the floor closing, not playing hide and seek with keys and cars. 15 minutes saved on every deal.

01

Pitch, Close, and Deliver Like a Pro

With the Ikon Toolbox App, you have everything you need at your fingertips: vehicle & key location, battery levels, and useful vehicle information that helps you sell with confidence and ease. Reduce sales friction and create a better customer experience.

See how your dealership compares 👇

How confident are you in your inventory accuracy?

Never let another dead battery or lost key kill your deal!

When you can answer every customer question effortlessly and deliver on expectations expertly and efficiently, they are more likely to buy from you and give you higher CSI scores. Ikon is your daily tool to help your sales team sell smarter, sell faster and sell more.

Want to learn more?

Ikon Platform DEMO

See How Ikon Can Boost PVR by $323 and Drive 32% more ROs

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Ikonic Dealers' Webinar

32%+ average service reminder response rate. 74% higher chance that a service customer will buy their next vehicle from you.

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An product with tangible benefit for you and them

Ikon’s dealer-branded Connect App keeps you top of mind throughout the customer’s ownership of the vehicle. It complements the OEM app by giving them additional benefits like geofencing and speed alerts as well as mileage-based service reminders that bring them back to you at exactly the right time.

02

A Front-End Product Customers Will Love

With its “find your car anywhere, anytime” technology, a $10,000 theft benefit, and numerous family safety features, selling Ikon is much easier than selling other products.

BOOST YOUR KPIs

Your Sales Department, Accelerated

Your team belongs on the floor closing deals, not wandering the lot. From the first test drive to the final delivery, we eliminate the friction that slows down your deal flow. Ready to hit a new benchmark?

Appointment Readiness

Increased Sales Velocity
Shave 15 minutes off every search for vehicles and missing fobs. Use the Ikon Toolbox App to get the customer into their next new ride faster so you can move on to your next sale.

Test Drive Success Rate

Elite First Impressions
Never walk a customer up to a dead
battery again. The Dealer Toolbox provides real-time battery level alerts and precise lot placement so your team is always appointment-ready.

Total Floorplan Control

Friction-Free Audits
Conduct floorplan audits at the touch of a button. Reconcile acres of inventory in minutes, not hours, allowing your people to focus on revenue rather than paperwork.

Customer Testimonials

Discover more testimonials from our customers. Contact us for more details about our onboarding and success KPIs.

Henkel Chrysler Jeep Ram (Henkel Auto Group)

I've been here as a Manager for Henkel Chrysler Jeep Ram for 31 years and have seen a lot of fly-by-night products come and go, but this has been one of those I wish we got earlier.

Todd Jenner, Used Car General Manager
Michigan
Henkel Chrysler Jeep Ram (Henkel Auto Group)
South County Dodge Chrysler Jeep Ram

The Ikon dealer toolbox is a huge help for this staff. It just speeds up the whole process.

Mike Mattingly, General Sales Manager / Partner
Missouri
South County Dodge Chrysler Jeep Ram

Frequently Asked Questions

How does lot tracking help get fresh inventory photographed and merchandised online faster?

To sell inventory quickly, units must be cleaned, inspected, photographed, and listed online as fast as possible. When cars sit in recon without tracking, they take days to get frontline-ready. By tracking cars through every step of prep, lot managers make sure units aren't sitting idle without window stickers or online photos, helping get cars listed faster and turning inventory sooner.

How does Ikon help the sales lot during freezes and severe storms?

Winter freezes and storms hit lots hard, killing starter batteries and damaging inventory. Ikon lets sales managers run batch battery checks across the whole lot from an iPad or desktop to catch weak batteries before a hard freeze leaves rows of dead cars. In addition, quick lot mapping helps porters find and pull high-value frontline inventory into service bays or indoor showrooms before bad weather hits.

How does the sales delivery process set up long-term service business?

The customer delivery is the best time to set up future service revenue. During delivery, the sales rep helps the buyer download the dealer-branded Ikon Connect app. By showing the customer how the app automatically alerts the store when factory service is due and walking them through the 1-tap scheduler, the sales rep connects the customer to your service lane from day one.

How does Ikon make dealer trades and store transfers easier to manage?

Dealer trades and multi-store transfers often result in cars leaving without proper paperwork or sitting at another rooftop unaccounted for. With Ikon, managers can follow transferred vehicles in real time, confirm arrival times, log total miles driven, and update inventory records across store systems automatically.

What kind of training does Ikon provide to get sales reps on board?

Ikon provides dedicated performance managers who come to the dealership to train the sales team. They teach reps how to run a quick 2-minute app walkthrough at delivery, show them how to use the Ikon Toolbox app to find cars and keys fast, and give them simple, effective ways to explain the app's benefits to car buyers.

How does Ikon add an average of $323 in front-end PVR per unit?

Because Ikon Connect delivers practical features like vehicle tracking, teen speed alerts, and a $10,000 theft protection warranty, customers see clear value in the product. Stores list it directly on the vehicle addendum as a pre-installed accessory. Because hardware is provided on consignment and unpaid units are forgiven once targets are hit, the retail markup goes straight to dealership profit, generating an average verified front-end PVR lift of $323 per retail unit.

How can managers set boundaries on demo drives to keep cars where they belong?

Sales managers can create virtual geofence boundaries around approved test-drive routes in the Ikon software. If an unescorted customer or new sales rep strays outside the approved test-drive area, speeds, or stays gone too long, the system sends an automated text alert to the sales desk so managers can follow up immediately.

How does real-time lot aging visibility protect vehicle gross?

Cars lose money every week they sit on the lot, driving up floor plan interest costs and forcing price markdowns. If a car gets lost in the back corner of an overflow lot, its aging clock runs unchecked. Ikon pairs inventory aging data directly with lot maps, helping managers spot units approaching 45 to 60 days on the lot so they can re-sticker them, push them to the front row, or wholesale them before they take a heavy loss.

How does lot tracking help when a car is at the body shop or overflow lot?

Dealerships routinely shuffle inventory between primary lots, off-site storage fields, detailers, and body shops. When a walk-in buyer asks to see a unit that was quietly moved to an off-site lot, sales reps can waste half an hour checking rows on the main lot. Ikon displays off-site and satellite storage locations on the same map, letting salespeople know immediately if a car is on the front line, across town at a body shop, or in an overflow compound.

How should salespeople answer customers who say their new car already has a factory app?

When a customer points out that the vehicle already has an OEM app, sales reps can explain that Ikon provides important protections factory systems do not. Ikon connects directly to responding police officers via a browser link during an active theft, without making police wait on automaker call centers. It also includes an unrecovered theft warranty of up to $10,000, covers both new and used vehicles on the same app, and connects the driver directly to your local store rather than a distant automaker call center.

Why is having no monthly subscription fee a huge selling point for customers?

Car buyers are tired of recurring monthly subscriptions for basic vehicle features like heated seats and navigation. Other aftermarket tracking systems force buyers to pay monthly or annual subscription fees once a promotional period runs out. Ikon Connect includes connected features and stolen vehicle protection with zero monthly fees for the life of the vehicle. Sales reps can present it as a permanent safety feature built into the car, removing the payment objection and driving strong customer adoption.

What does the retail customer actually get out of the Ikon Connect app?

Sales reps aren't pitching an invisible alarm; they are giving the customer a practical, everyday connected vehicle app. Drivers can track their car's live GPS location, find where they parked in crowded lots, and set up geographic boundary alerts with notifications when teenage drivers arrive at or leave school or work. Parents get instant alerts if the car exceeds preset speed limits. The app also displays 12V battery health alerts, tracks business trip mileage logs, and gives owners 1-tap service booking directly with your dealership.

How does digital DMS reconciliation cut floor plan audit times in half?

Floor plan bank audits usually mean bank reps and dealership managers walking miles of blacktop with clipboards and handheld scanners for 4 to 8 hours. Cars out at the body shop, detailer, or loaner fleet create headaches and audit delays. Ikon ties real-time GPS coordinates directly to active DMS inventory lists. Controllers or desk managers can pull a digital inventory audit in minutes that verifies 100% of floor-planned cars across all locations, cutting physical audit times by an average of 56%.

How does quick car and key tracking get 20% more test drives on busy Saturdays?

Saturday is when showroom traffic peaks, putting maximum pressure on salespeople, lot porters, and key systems. When salespeople get stuck waiting at key machines or spend 20 minutes hiking across storage lots, Saturday showroom throughput grinds to a halt. Instant car and key location means sales reps get buyers behind the wheel in minutes. Stores using Ikon run over 20% more test drives during peak weekend hours, which directly increases closing rates and total units sold.

How does Ikon get trade-ins and auction buys through recon faster?

Every day an acquired trade or auction purchase sits in recon, it depreciates and racks up floor plan interest. On unorganized lots, cars often sit idle behind mechanical inspection, detail, or tint shops because nobody knows where they are. With Ikon, technicians tag incoming inventory immediately during check-in. Managers can track each vehicle through inspection, body work, detail, and lot photography, keeping average reconditioning time under 5 days and avoiding wholesale aging past the 60-day mark.

How does cutting customer wait time boost our CSI scores?

Dealership customer satisfaction scores drop significantly once customer wait times pass 25 minutes. By eliminating the scramble to track down cars and misplaced fobs, guaranteeing test drives start right away, and speeding up inventory audits, Ikon cuts an average of 15 minutes out of the showroom process. Smoother, faster deliveries keep customers happy and lift dealership CSI scores by an average of +23 points.

What do lost key fobs actually cost a dealership?

US auto dealerships spend over $325 million every year replacing lost keys and fobs. Modern smart fobs cost between $300 and $1,100 to replace and reprogram. A store that loses just five fobs a month is throwing away $15,000 to $30,000 a year, not counting locksmith bills, tow charges, or the gross lost when an impatient buyer walks away because nobody could find the keys. Ikon's integrated key tracking virtually eliminates lost key expenses.

How does real-time battery monitoring stop deals from dying on the lot?

Few things kill sales momentum faster than walking a customer out for a test drive, turning the key, and getting a dead battery click. Roughly 78% of car shoppers say the test drive is the most critical part of their visit, and long wait times frustrate buyers. Ikon monitors battery voltage across your entire inventory 24/7. When a unit's battery drops below safe starting voltage, the Toolbox app flags it for your lot team. Porters can charge or replace weak batteries before appointments show up, ensuring every car starts on the first turn.

How do sales reps use the Ikon Toolbox app on the floor?

The Ikon Toolbox app is a simple mobile tool for sales reps and desk managers on iOS and Android. Staff can search any stock number or VIN to find the vehicle's exact location across main, overflow, and storage lots. It shows starter battery voltage, pinpoints the vehicle’s key fob, and displays basic inventory specs and lot days. Sales reps can answer customer questions and grab vehicles without leaving the customer standing alone on the showroom floor.

How does "Find the Car, Find the Keys™" save 15 minutes per deal?

On any busy Saturday, sales reps waste 15 to 20 minutes walking the lot looking for vehicles or searching for keys that were left in a porter’s pocket, detail bay, or the wrong lockbox. Ikon combines GPS vehicle tracking and Bluetooth key tracking on one screen. A salesperson types the stock number or last six of the VIN into the Ikon Toolbox app and immediately sees the exact parking spot on the lot along with the precise location of the key fob and who checked it out last. Cutting out that search time shaves an average of 15 minutes off every sales delivery.

Discover more Sales tips on our blog…

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