BENEFITS

Create Ikonic Service Relationships

Maximize your dealership’s potential with Ikon’s automated Smart Marketing service reminders. We use live mileage data to trigger personalized outreach under your brand, making it easier than ever for your customers to book their next appointment and for you to grow your Fixed Ops revenue.

BOOST CUSTOMER RETENTION

The Ikon Smart Marketing platform is an extension of your marketing team; focused on delivering you service appointments and actionable service leads triggered by real-time mileage from the Ikon GPS system.

TIMING IS EVERYTHING

We provide just-in-time service reminders based on actual mileage triggers. This provides a seamless service experience and significantly decreases customer defection and increases customer and loyalty.

AS EASY AS 1, 2, 3, 4!

1. The system detects a VIN is near a mileage trigger.
2. We send a personalized text message .
3. Customer schedules using the link to your scheduler. If customer doesn't click, we send two more reminders.
4. We provide you with a list of appointments and "clicks" to follow up on so you see the value Ikon adds to your business. These are high-intent leads you get from us at no additional cost as part of the program.

YOUR CAMPAIGNS, YOUR WAY

We can customize service texts in any way you like, including adding discounts or seasonal specials. Just ask your dedicated Ikon Account Manager and we'll update your campaign(s) anytime you want us to. We'll also share with you best practices that are driving Customer Pay ROs for our other dealers.

TESTIMONIALS

What Our Dealers Are Saying

Ikon built my brand and my business better than third parties or old-fashioned marketing tactics. This product grows our business and our brand with solutions that drive revenue I can actually measure.

Steve Fly

Metro Mazda Mesquite

I'll tell you, it's been a saving grace for us because not only is it the solutions that you're signing up for, but also, the customer support and the personnel.

Dorian Jimenez

Classic Chevrolet

Ikon has been a huge plus in a lot of ways. Not only has it increased our sales penetration numbers, but it has also increased the average profit per sale by $300, which is a nice addition to the bottom line. We would absolutely recommend Ikon to any other dealer that's looking for a telematics partner. If they're not, they should be.

Allen Masengill

South County Chrysler Jeep Dodge Ram

Ikon's automated customer retention solution couldn't be simpler, and their support team is always ready to assist. Since implementing Ikon's system, we've seen a measurable boost in repeat business.

Niko Armijo

Corwin Ford

Smart Marketing has been a game-changer. We've seen a significant increase in the number of returning customers. The timely campaigns have really boosted our customer engagement.

Damon Rousell

Bellevue Nissan

FAQ

Frequently Asked Questions

How does Smart Marketing work?

The Ikon GPS system reports the vehicle mileage. Based on mileage triggers we decide with you, we send the customer a personalized text message with your dealership's logo and name, telling them their vehicle is ready for service. They can either click to schedule directly via your online scheduling system, or call our inbound BDC to make an appointment with a live operator, ensuring accessibility to all people.

How do I know which appointments Ikon has scheduled?

Ikon will send you a list of customer appointments scheduled via our BDC in your scheduling system, as well as a full list of customers who have clicked the scheduling link in our text messages. This allows you to confirm the appointment has been scheduled or to reach out to the customer to complete scheduling, capturing every service opportunity you can for your dealership and preventing defection.

How does Ikon protect customer privacy?

Customers must opt-in to the Smart Marketing program at the time of vehicle purchase. Ikon will not provide Smart Marketing data for customers who have not signed the standard consent. Ikon never provides consumer vehicle location data to dealers without a valid legal basis to do so.