Ikon for Fixed Ops Departments

OUR PROMISE

The Ikon Way enables you to:

Maximize Customer Pay RO Count
Increase High-Value ROs
Decrease Customer Defection

Appointment Conversion Rate

+24%

from Smart Marketing

Additional ROs scheduled

+50

per month

Annual Service Customer Value

$2000

protected

Indicative data based on historical results of Ikon customers.

ACTIVATE THE IKON LOOP

"Once they stop pulling into my drive for service, they’re basically dead to me for their next unit."

Service Director

R. White

"Since they’re tied to my app and my service bay, they’re 74% more likely to buy their next car from me. It’s a lifetime pipeline."

Fixed Ops Director

M. Lee

"Our loaner cars are being used for Uber/Lyft or taken out of state, and we’re paying for the gas and the wear - and - tear."

Service Director

R. White

"Geofencing alerts us if a loaner leaves a 50 - mile radius. We track mileage and speed automatically, saving thousands in overhead."

Fixed Ops Director

M. Lee

"We’re flying blind on mileage, so our marketing is just 'spray and pray.' Half these customers don’t know a dipstick from a kickstand, and we have no idea when they’re actually due for a visit."

Service Director

R. White

"Ikon’s Smart Marketing hits them with a text the second they hit the mileage mark. It’s automated, dead-accurate, and hooks them right into the schedule to pump up our customer-pay ROs."

Fixed Ops Director

M. Lee

"We get murdered on the service handoff. The second that oil change notification pops, the customer ghosts us for the nearest Jiffy Lube because we aren't top-of-mind."

Fixed Ops Director

W. Jackson

"Ikon kills the friction with one-click scheduling right in my branded app. We’re capturing the RO before they even think about going down the street to a barely trained grease monkey."

Service Director

J. Lopez

OUR DIFFERENCE

Most GPS systems don’t provide any value to Fixed Ops. But Ikon helps you supercharge your service retention!

Appointment Scheduling on Autopilot

Leave service scheduling to our Smart Marketing program. We use Ikon GPS, telematics, and AI to measure mileage and send high-response text messages to your customers at the exact moment they need service. We send them straight to your online scheduler or take their call to set an appointment over the phone, ensuring accessibility for everyone.

The Proof is in The Data

We send you a regular list of phone appointments we've scheduled for you, as well as a feed of high-intent customer leads ("the clicks") from our text campaigns. That way you can follow up on hot service leads directly and ensure every high-value RO has been scheduled with you, and not with the competition.

Stop Losing precious customers to competition

Lock in the average $2,000 of service customer value per year that each customer represents for your Fixed Ops department.

Fight Customer Defection

Ikon GPS data and our national service facility geofence database allow us to flag your customers who spend time at the competition. We can then send them compelling text message offers to return to you for service, or provide you with comprehensive customer service leads to win them back yourself.

BOOST YOUR KPIs

Service Department. Supercharged.

Sales worked hard to deliver the customer the vehicle of their dreams. Ensure the sales-to-service handover is flawless so that Fixed Ops gets the opportunity to keep it in perfect working order.

Customer Pay Repair Orders (RO)

Increaseed Volume

Generate additional service appointments, directly increase the volume of high-margin CP ROs.

Service Marketing Conversion Rate

High Engagement

Our patented Smart Marketing program is based on GPS mileage and results in conversion rates significantly higher than appointment rates.

Customer Lifetime Value & Retention

Relationship Ownership

The dealer-branded app ensures the dealer, not the OEM, owns the digital relationship with the customer.