Digital Innovation is Already Helping Dealers Thrive. Are You Using It?

Today's dealers know that digital transformation is the key to streamlined operations, longstanding customer relationships, and building revenue that compounds. Here's where to start.

76%
dealers plan to invest in AI to improve efficiency and margins
80%
of dealers plan to invest in AI for targeted marketing solutions
73%
of dealers now use just 3-4 platforms
From the service drive to the sales floor, technology is changing how you sell cars
Learn how dealerships are using technology to tackle their most pressing challenges.
WATCH

Appointment Readiness Isn't a Nice-to-Have Anymore. It's How Dealers Win.

Your CSI is fixable. Learn how smarter technology can eliminate friction from the moment a customer walks onto the lot to the moment they walk back in to buy their next car. With Jeremy Okler, VP of Business Development at Ikon.
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A Dealer's Guide to Hardening Your Lot Against Theft and Fraud

Thieves and fraudsters are getting more sophisticated with today's technology. Chuck Stillwell, EVP at Ikon, describes how GPS technologies can help secure your lot from both theft and fraud — and keep insurance costs in check.
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WATCH

If Your Service Bay is Losing the Loyalty War, Here's How to Win It Back

Jay Thomas, Director of Smart Marketing Operations at Ikon and seasoned dealer service pro, breaks down the newest insights on the service leak and outlines how smart marketing can help rebuild customer trust.
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QUICK READ

Why Dealer Controlled Vehicle Data Is the Key to Fixed Ops Stability

Don't let OEMs own your customer. Learn how aftermarket telematics can help you reclaim your customer relationship.
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Used right, GPS telematics can rescue dropping CSI scores.  

Nearly 6 in 10 buyers are reporting experiencing a problem during their purchase. If your appointment readiness strategy depends on one person knowing where everything is, you don't have a strategy; you have a single point of failure.

OEM solutions don't keep thieves and fraudsters at bay.

Today’s threats are sophisticated, AI-driven, and highly coordinated. Because OEM systems are easily bypassed, a secondary, dealer-level GPS device is your recovery insurance – and they should provide law enforcement with real-time tracking they can actually use.

Connected car tech is the key to practive, high-retention marketing.

Connected vehicle technology now makes it possible to bridge the gap between real-time vehicle data and the customer's phone, turning outreach from reactive to proactive.

Securing data sovereignty is the secret to dealers' long-term stability.

The OEM often reserves the right to collect, use, and even sell your customer's data for a variety of purposes. This continuous digital engagement puts the OEM in the powerful position of having the deepest relationship with the buyer, which is a significant threat to your future business.

Wired telematics wins over wireless GPS

...by delivering superior data availability and precision that drives the after-sales phase of the customer lifecycle.
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Still have questions? Talk it through with our team of seasoned operators, managers, and sales professionals.
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The 4 Solutions Included in the Ikon Program

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SOLUTION  #1
Lot Management

100% Visibility of Cars & Keys, Always Be Appointment Ready

Master your lot. Locate cars and keys effortlessly to accelerate sales, check battery levels, run audit reports, view lot aging, all with no upfront device costs. We only make money when you do.

Ikon Lot Management
SOLUTION  #2
Theft Recovery

Inventory Protection that Gets Stolen Cars Back Fast & Reduces Insurance Costs

Stop inventory loss with real-time GPS tracking designed for rapid recovery. Ikon’s active theft recovery helps you secure your lot and lowers insurance premiums and deductibles.

Ikon Theft Recovery
SOLUTION  #3
Connected Car

A Lucrative F&I Product for You and An App & Benefit With Real Value for Them

Get an avg. $323 PVR uplift by selling customers peace of mind and theft recovery featuring a $10,000 theft benefit. Your dealer-branded app keeps them connected to you, not the OEM.

Ikon Connected Car
SOLUTION  #4
Smart Marketing

Service Retention on Steroids, Keep Them Coming Back

Maximize service retention and increase ROs with our mileage-triggered, automated text campaigns. We text customers at exactly the right time, driving them to your service scheduler.

Ikon Smart Marketing