Turn Every Experience Into A Lasting Relationship.

The dealerships winning on loyalty aren't just selling cars, they're engineering the entire customer journey from first visit to repeat purchase.

6
in
10
customers report experiencing a problem with their car buying experience
>2
hours
average appointment time for vehicle purchase
3
number of service visits that correlate with 90% chance of repurchase
45%
of customers report dissatisfaction with dealer service
Turn one-time customers into lifetime customers
Most dealers focus on the sale. But those who win long-term are obsessing over what happens after it.
WATCH

Appointment Readiness Isn't a Nice-to-Have Anymore. It's How Dealers Win.

Your CSI is fixable. Learn how smarter technology can eliminate friction from the moment a customer walks onto the lot to the moment they walk back in to buy their next car. With Jeremy Okler, VP of Business Development at Ikon.
Watch the Podcast
WATCH

They Found the Car Online. Why Can't You Find it in the Lot?

Discover how real-time vehicle and key visibility is transforming appointment readiness, improving customer experience, and driving dealership performance.
Watch the Podcast
WATCH

If Your Service Bay is Losing the Loyalty War, Here's How to Win It Back

Jay Thomas, Director of Smart Marketing  at Ikon and seasoned dealer service pro, breaks down the newest insights on the service leak and outlines how smart marketing can help rebuild customer trust.
Watch the Podcast
QUICK READ

Why Dealer Controlled Vehicle Data Is the Key to Fixed Ops Stability

Don't let OEMs own your customer. Learn how aftermarket telematics can help you reclaim your customer relationship and a lifetime of revenue.
Read the Article

Deal speed is dropping ... but so are CSI scores.

Transaction times are hitting record lows, but customer satisfaction kept falling in 2025. Left unaddressed, that gap doesn't just hurt CSI scores — it erodes the repeat business and referrals that dealers depend on most.

Sales can help create customers for life.

Don't let your salespeople forget to invest time in building the long-term relationship: assist in booking the first service appointment during the F&I wait.

Shore up gaps between sales and service with automated solutions.

Relying on a rushed, verbal handoff from a high-turnover salesperson to your service department is a high-risk retention path. Your retention process cannot afford to be that fragile.

High-retention marketing is precisely timed and targeted.

Generic service reminders based on rough estimates are a low-conversion tactic. In contrast, high-retention service marketing connects with customers at the precise moment a service milestone is hit.

Dealers' data sovereignty is the secret to long-standing stability.

The OEM often reserves the right to collect, use, and even sell your customer's data for a variety of purposes. This continuous digital engagement puts the OEM in the powerful position of having the deepest relationship with the buyer, which is a significant threat to your future business.
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We are dealers, for dealers.

Still have questions? Talk it through with our team of seasoned operators, managers, and sales professionals.
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The 4 Solutions Included in the Ikon Program

z
SOLUTION  #1
Lot Management

100% Visibility of Cars & Keys, Always Be Appointment Ready

Master your lot. Locate cars and keys effortlessly to accelerate sales, check battery levels, run audit reports, view lot aging, all with no upfront device costs. We only make money when you do.

Ikon Lot Management
SOLUTION  #2
Theft Recovery

Inventory Protection that Gets Stolen Cars Back Fast & Reduces Insurance Costs

Stop inventory loss with real-time GPS tracking designed for rapid recovery. Ikon’s active theft recovery helps you secure your lot and lowers insurance premiums and deductibles.

Ikon Theft Recovery
SOLUTION  #3
Connected Car

A Lucrative F&I Product for You and An App & Benefit With Real Value for Them

Get an avg. $323 PVR uplift by selling customers peace of mind and theft recovery featuring a $10,000 theft benefit. Your dealer-branded app keeps them connected to you, not the OEM.

Ikon Connected Car
SOLUTION  #4
Smart Marketing

Service Retention on Steroids, Keep Them Coming Back

Maximize service retention and increase ROs with our mileage-triggered, automated text campaigns. We text customers at exactly the right time, driving them to your service scheduler.

Ikon Smart Marketing