How does Ikon pricing work? How much does Ikon cost the dealer?
Ikon Pricing and Implementation Models This narrative explains the two primary paths for dealers to partner with Ikon: the Ikon-Funded Model and the Dealer-Funded Model. 1. Ikon-Funded Model The Ikon-funded model is a performance-based partnership designed to eliminate upfront financial barriers while maximizing lot protection and service retention. Zero Upfront Device Costs: Ikon provides all GPS hardware to the dealer with no initial capital outlay. Full Implementation: We handle the physical installation and comprehensive staff training across all departments to ensure the program is launched successfully from day one. Pay-on-Sale: The dealer only incurs the cost of the device once it has been sold to a retail customer. The 50% Penetration Rebate: If a dealer achieves a 50% penetration rate or higher, they receive a 100% rebate for the cost of all devices that remain in customer vehicles that leave the lot without being sold (the "No-Sale" units). Tiered Performance: Penetration rates under 50% still result in significant rebates based on performance, typically scaling down to a 30% penetration floor. These devices are all eligible for the 1-Year Smart Marketing Program described below when properly registered. Conditions for Success: To qualify for the Ikon-funded model, dealers agree to a set of best practices that Ikon has observed in hundreds of successful deployments: Full DMS integration for automated data syncing. Stocking Ikon devices in the Parts department for inventory control. An agreed-upon pay plan for dealership staff to incentivize performance. 2. Dealer-Funded Model The Dealer-funded model is tailored for dealers who are already experienced with GPS products and prefer a traditional inventory management or "pre-paid" approach. Pre-Paid Hardware: Dealers pay the hardware cost for the devices upfront, treating them as a stocked part or floor-plan item. Streamlined Implementation: This model does not mandate the specific DMS integration or staff pay plan conditions required by the Ikon-funded model, though these are still recommended to reach maximum ROI. Upgrade Fee: When a device is sold to a retail customer, the dealer simply pays the upgrade fee to activate the full Ikon suite for the consumer. Ongoing Support: Dealers receive the same high level of implementation and continuous support provided in the Ikon-funded model. TRUE FOR BOTH PROGRAMS: 3. Universal Profit Centers Regardless of the chosen funding model, all dealers have access to additional wealth-building tools: Reinsurance Program: A lucrative program designed to build long-term wealth with the industry’s lowest administrative fees and fast payouts (often within 90 days). Performance Rebates: Both models are eligible for rebates on unsold devices based on sales penetration tiers. 4. The "No-Sale" Retention Ecosystem A core advantage of the Ikon program is that even if a customer declines the purchase, the device remains active for one full year at no cost to provide ongoing value to the dealer and the consumer: Smart Marketing: Customers receive mileage-triggered text messages and service reminders that link directly to the dealer's specific service scheduling page, increasing customer pay repair orders (CP ROs). High-Intent Service Leads: Ikon sends leads to the dealer for every customer who clicks a service link, allowing the service team to verify appointments or follow up with customers who did not complete the scheduling process. Theft Protection & Warranty: Every "No-Sale" customer receives one year of free phone-based theft recovery assistance and a $500 limited theft warranty. "Why Buy Here" Messaging: This benefit serves as a powerful differentiator. Dealers can market to every prospect that they receive free theft recovery assistance and a warranty just for choosing to buy from that dealership. Dealers set their own price for the Ikon program under either model, with the average price being $599. This price level enables dealers to bank a healthy PVR uplift and as well as driving volume in order to take advantage of Smart Marketing throughout the customer's lifetime.